Meta's Muse reaches iPad one month after mobile launch

Meta released a dedicated iPad app for its AI assistant Muse this week, a month after the iPhone and Android debut on Sept. 8. Instagram needed 15 years to ship an iPad version despite steady user demand. Muse's text-first interface makes the transition easier; image resolution, video handling and layout design matter less here.

Sensor Tower estimates 6.6 million installs since the September launch. The app, one of dozens of consumer-facing AI agents, lets users connect accounts to track emails, meetings, bills and more, then act on them — booking reservations, buying groceries, setting goals, completing purchases. Everything runs through "connectors"; the user decides which services the automated agent may touch.

The iPad release expands the connector list with a clear small-business tilt: Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, Zoom and Meta's own ad accounts. Notion and Granola were added as well. The move signals a push beyond personal-life management into the daily workflows of teams and freelancers.

At the same time Meta announced retail partnerships with Best Buy, Gap, Sephora, Walmart and Wayfair, letting the agent browse sites and finish transactions on the user's behalf. The technology is still early, and the experience hits a wall: sites flag the agents as malicious bots and block them. On Tuesday Meta said it is working with industry partners on an open standard that would let personal AI agents identify themselves to businesses, so legitimate bots can be distinguished from harmful ones.