AWS Marketplace says "AI agents" searches jump to third place, agent listings quadruple

"AI agents" ranked 64th in AWS Marketplace search terms a year ago. Today it sits third. The number of agent listings has risen from roughly 1,000 to roughly 4,000, out of nearly 40,000 total applications. Matt Yanchyshyn, vice president of AWS Marketplace and Partner Services, shared the figures in an interview with ZDNET.

The agentic procurement software market was valued at $1.2 billion in 2025 and is projected to reach about $9 billion by 2034, a compound annual growth rate of 24%, according to Market Intelo. The report defines the category as software that uses autonomous agents to plan, execute and adapt multi-step procurement tasks without a human initiating each action — unlike traditional tools that automate a single step in a human-led process.

Agent-driven marketplaces remove "a surprising amount of IT overhead" in discovery, vendor comparison, licensing, entitlement management, audits, renewals and parts of contracting and procurement, said Bret Greenstein, chief AI officer at West Monroe Partners. Yanchyshyn added that the capability is extending from discovery into deployment: "We support not just discovery, but deployment. Due diligence is an area where we see a lot of adoption, beyond the traditional support for pricing and deals."

The basic app-store, self-service "click-and-go" model still covers most of AWS Marketplace, Yanchyshyn said. Agentic features mainly add customer success, deployment assistance, private pricing and support for larger deals. Large enterprise applications still require human sales teams.

Natural-language search makes discovery easier, but agents "may look at less than 70% of the available solutions. That's not an AWS problem; it's how the models work," said Shashi Bellamkonda, principal research director at Info-Tech Research Group. His advice: do more reprompting, add detail, and always question the output. "Treat it as a quality product, but not a final decision."